This week Brett Lee discussed a brand new start-up company, where he builds drones for a racing league that he's also helping to create. Brett quit his job in Michigan, as an engineer making auto-parts, to come to Portland and launch this company.
The students learned this week about how to brand message. Here is a photo -Budget Burials - Cheaper and Deeper. What do you think of this brand messaging?
Tonight we had Tonda from Liberated Baking speak, a Gresham bakery that is 100% gluten-free.
Liberated Baking is a dedicated gluten free facility specializing in breads and pastries. We pride ourselves on high quality products with incredible taste and texture. There is no wheat, rye, or barley in our bakery. Come enjoy coffee and a cinnamon roll.
Our lesson was on branding the business using personality, name, slogan, and logo. Many groups had prototypes of products they're developing.
Check out their YUMMY menu.
Trevor G presented a prototype drum throne in development as well as other cool products.
In week two the students learned about taking risks. What does it mean to take a risk? How do you calculate good risk from bad risk? Entrepreneurs take risks daily and its important to understand how to manage risk when building a business.